What Gets Rewarded, Gets Repeated

We are quick to admit that what gets measured, gets done.  But what about the things that are hard to measure?

It's easy to measure sales goals, delivery windows, profit margins, call resolutions, and account balances.  Measure them regularly and they'll get done.

It's not as easy to measure things that matter even more.  Like niceness, commitment, risk-taking, vision, and passion.  And when things aren't easy to measure, we tend to not measure them.  And when we don't measure them, they don't get the attention they deserve.

So what can you do if the measurement is tough?  Just go for recognition instead.  When see someone being nice, thank them.  When you see someone working with passion, recognize them.  When someone takes a risk, reward them.

Because if you don't, they'll just focus on what's being measured.

Think of it this way- what gets measured, gets done.  But what gets rewarded, gets repeated.